The marketing strategy of H&M utilizes social media platforms optimally. This collaboration gave H&M access to Myntra’s customers and attracted more customers to its official website. H&M and Myntra’s collaboration was a treat for the customers as Myntra is a leading eCommerce platform. The brand has made collaborations with Moschino, Giambattista Valli, Kenzo, and many other big names in the fashion industry. The brand recently collaborated with Indian Designer Sabyasachi, which created a lot of buzz, and the whole collection was selling rapidly within hours of its launch. H&M also collaborates with high-end designers, pop stars, style icons, and sports stars to make their brand appear more authentic. H&M makes sponsorship deals with some of the best and well-known names like The Weekend, Caitlyn Jenner, Musee Des Arts Decoratifs, etc. Sponsorships and CollaborationsĪ sponsorship deal is a great way of giving a brand more exposure and boosts its credibility.
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Celebrity endorsement is the most impactful marketing strategy of H&M. H&M partnered with American celebrities like Peyton List, Tyler Posey, and Hannah Simone for promoting their collection.Ī post shared by PeytonList list of celebrities who promote H&M is long. H&M x Mytra ad campaign featured many Indian celebrities like Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur, and Aditya Seal donning the H&M collection. She wore a hot pink dress from the H&M x Giambattista Valli collection at the Cannes Film Festival. One of the H&M campaigns where it collaborated with Giambattista Valli featured the American model. Kendall Jenner has well known American Model and Media personality. The thing about celebrity endorsements is that customers tend to follow celebrities and look up to what they do. H&M features many celebrities to endorse their products. So one prominent thing that sells H&M is their pricing. H&M makes this low price strategy possible with its cost minimization strategy by lowering transportation and manufacturing costs. The pricing of H&M is comparatively less than its major competitors Zara and GAP. The brand’s target age group of 25-35 attracts to their high-quality products. That’s the reason why different nations love the brand. H&M gives access to its premium apparel range at an affordable price. The reason is its affordable price range. Any brand can win or lose with its pricing strategy. So, let us discuss H&M’s marketing strategy that sells the passion for fashion.Ģ Wrapping Up Marketing Strategy of H&M Affordable Pricing The marketing strategy of H&M is the answer. So what is the secret of H&M’s worldwide success? With over 5000 stores worldwide and an e-commerce website, the brand serves customers globally. Standing among the leading global fashion companies In 2019, H&M was considered the fourth most valuable apparel brand in the world after Nike, ZARA, and Adidas. Today the brand has become the world’s second-largest fashion retailer after Zara.
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The Sweden-based brand is one of the most recognizable brands in the fashion industry. In 1947, H&M was founded by Erling Persson as Hennes. The marketing strategy of H&M is bringing people closer to fashion. An international brand that originates from Sweden, a place well known for fashion, is making fashion accessible to customers globally at an affordable price range. Hennes & Mauritz (popularly known as H&M) is the brand that is making us believe in this statement. You don’t need to spend well, to dress well.